Pennsylvania Self Storage Association

2020 PASSA Manager of the Year Honored

March 12, 2020 10:56 AM | Julie LaRose (Administrator)

Congratulations to 2020 PASSA Manager of the Year

Stan Roof, Kwik Stor Self Storage

Excerpt taken from one of three nomination forms: 

"Stan is an incredible individual to work with. He has adapted from the "mom and pop" mentality of a manager where you need to give everything away to a customer to a modern day manager using all of the technology we have for the betterment of his customers and the facility. I will give you a prime example, when I 1st started working with Stan and we were talking about offering tenant insurance and he was like, they will never take it. The customer will walk out the door. Well we started and the store was averaging 80& policies but no real upgraded ones. We worked thru out the year and in the 4th quarter the new polices were averaging 93% of new rentals, but the upgraded policies were averaging 91%!!! Also, we implemented the Veritec program for value pricing and in the beginning same old story, would not work. But over time this program also had a major impact in the overall development of the store. This store has always been a highly occupied store, December 2018 they had 71,210 occupied square feet for 94.1%, December 2019 we were actually down 746 square feet for the year, HOWEVER we all know the name of the game is revenue, the effective rate after concessions GREW $3,391.00 per month. So lower occupied square forage (not by much) but higher rates are a win win for everyone!!! Plus, we have units to rent!!!! Stan has been at this store for 12 years and has developed an amazing relationship with the customers and community. Now he comes to work and is excited to see how many units he has to rent, how many rate increases he can send out. One comment he made was "Now that I understand the reports and the programs, it is easier for him to sell the product to his customers!

Stan is the proud Father of 3 and Grandfather of 5 and married to his best friend Cindy. He was a fire chief for 8 years and firefighter for 20, he is also an ordained minister, and president of the Baron Stiegel Lions Club for 2 years. Previously, he worked for Hershey Entertainment and Resorts for 15 years and is retired from Conestoga Valley School District, Stan is currently working for Murrell Court Partners (Kwik Stor Self Storage) for 12 years he has helped grow the business at this facility. He also runs two other facilities out of the Kwik Stor Office. We run the Ephrata Self Storage and the Susquehanna Valley Self Storage remotely from the Kwik Stor office. He also finds time for his favorite thing to do is spend time with my family, hunt, fish, and collect guns. Blessed each and every day to have such an amazing family, Stan loves the fact that he can go to work and actually enjoy doing what he does and love the owners and managers. Surround yourself with good people and good things will happen to you."


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